Men’s WFC 2016 in facts & figures – 22.12.2016

The Men’s WFC in Riga, Latvia broke records already during the first day. The WFC also raised interest in television, media and social media. Have a look at some of the numbers.

WFC 2016 Spectators
New opening day match spectator record: 8 011 (LAT-SWE match)
New opening day total attendance record: 13 280.
WFC 2016 total attendance: 85 110

WFC 2016 on TV
In total 37 matches out of the 48 were broadcasted. According to the current information, matches were broadcasted live in one form or another in 17 different countries. These countries were Latvia, Finland, Czech Republic, Sweden, Switzerland, Germany, Norway, Estonia, Denmark, Thailand, China, Slovakia, Lithuania, Russia, Taiwan, Macao and Hong Kong. The WFC also made the news in Singapore, Poland, Australia, Canada and USA. The IFF has not yet received the visibility report from Reuters and Eurovision news delivery.

The final had 2 336 807 viewers and the bronze match 2 116 372 viewers. According to the current statistics the live matches were seen by 13,3 million viewers. All in all, the WFC reached 32,4 million people. The IFF has not yet received all figures

WFC 2016 on YouTube
Combined statistics for both IFF Floorball Channels
Statistics Period: 28th November -18th December 2016
Video uploads: 181

Performance
Views: 1,234,029
Estimated minutes watched: 14,813,083
New subscribers: 4,955

Engagement
Likes: 6025
Comments: 64,029
Shares: 4,652

Most watched videos (based on estimated minutes watched)
Top 5:
Final – FIN v SWE
3rd place – CZE v SUI
Semi-final – SWE v SUI
Play-off – LAT v DEN
FIN v SUI

IFF Floorball Channel 1 (www.youtube.com/iffchannel)
Statistics Period: 28th Nov – 18th December 2016
Video uploads: 127

Performance
Views: 1,018,899
Estimated minutes watched: 12,547,404
New subscribers: 3,415

Engagement
Likes: 5,129
Comments: 51,067
Shares: 3,681

Top 10 videos (ranked according to minutes)
Final – FIN v SWE 1,641,803 (13%)
3rd Place – CZE v SUI 625,863 (5%)
Semi-final – SWE v SUI 611,496 (4.9%)
Play-off – LAT v DEN 563,248 (4.5%)
FIN v SUI 490,637 (3.9%)
SWE v CZE 475,703 (3.8%)
Quarterfinal – SWE v GER 430,107 (3.4%)
Semi-final – FIN v CZE 417,559 (3.3%)
Quarterfinal – CZE v EST 398,408 (3.2%)
LAT v SWE 379,732 (3.0%)

Top 10 videos (ranked according to number of views)
Final – FIN v SWE 67,966 (6.7%)
Semi-final – SWE v SUI 31,141 (3.1%)
3rd place – CZE v SUI 28,497 (2.8%)
Play-off – LAT v DEN 25,004 (2.5%)
Quarterfinal – SWE v GER 24,585 (2.4%)
Quarterfinal – CZE v EST 24,260 (2.4%)
SWE v CZE 24,163 (2.4%)
FIN v SUI 24,102 (2.4%)
Semi-final -FIN v CZE 23,749 (2.3%)
Day 2 Highlights 23,515 (2.3%)
Demographics

Top geographies (based on minutes watched)
1. Switzerland (14%)
2. Sweden (13%)
3. Finland (11%)
4. Latvia (9.2%)
5. Estonia (6.7%)

Gender (based on views)
Male: 90%
Female: 10%

Discovery
Traffic Sources
1. External*: 26%
2. YouTube channels: 25%
3. Browse Features**: 24%
4. Other: 20%

Top playback locations
1. YouTube watch-page: 80%
2. Embedded in external page or app: 20%
*External sources = traffic from website & apps that embed your videos or link to them on YouTube
**Browse Features = traffic from the homepage/home screen, the subscription feed and other browsing features

IFF Floorball Channel 2 (www.youtube.com/ifflive)
Statistics Period: 28th Nov – 18th December 2016
Video uploads: 54

Performance
Views: 215,130
Estimated minutes watched: 2,265,679
New subscribers: 1,540

Engagement
Likes: 896
Comments: 12,962
Shares: 971

Top 10 videos (ranked according to minutes)
GER v EST 229,518 (10%)
THA v CAN 201,944 (8.9%)
THA v SGP 174,177 (7.7%)
SGP v USA 168,838 (7.5%)
DEN v POL 162,919 (7.2%)
USA v THA 149,882 (6.6%)
POL v SGP (13-16:2) 140,402 (6.2%)
THA v AUS (13-16:1) 138,255 (6.1%)
CAN v SGP 134,395 (5.9%)
GER v NOR (5-8:2) 124,743 (5.5%)

Top 10 videos (ranked according to number of views)
THA v CAN 13,944 (6.5%)
THA v SGP 12,874 (6.0%)
GER v EST 12,648 (5.9%)
USA v THA 12,326 (5.8%)
CAN v SGP 11,610 (5.4%)
SGP v USA 1,497 (5.4%)
DEN v POL 10,246 (4.8%)
THA v AUS (13-16:1) 9,772 (4.6%)
IFF Story of Floorball 9.567 (4.5%)
POL v SGP (13-16:2) 8,732 (4.1%)

Demographics
Top geographies (based on minutes watched)
1. Singapore (17%)
2. Sweden (13%)
3. Poland (6.7%)
4. Finland (6.6%)
5. Thailand (6.2%)
Gender (based on views)
Male: 83%
Female: 17%

Discovery
Traffic Sources
1. External*: 30%
2. YouTube channels: 27%
3. Browse Features**: 19%
4. Other: 24%

Top playback locations
1. YouTube watch-page: 80%
2. Embedded in external page or app: 19%
*External sources = traffic from website & apps that embed your videos or link to them on YouTube
**Browse Features = traffic from the homepage/home screen, the subscription feed and other browsing features

WFC 2016 website www.floorball.org/wfc2016
Official WFC website numbers November 18th December 18th 2016:
users 114 079, sessions 309 316.
Numbers during WFC (3-11.12.2016)
Total amount of users during WFC: 101 616
Most amount of users/day: 22 213 (11.12.2016)
Total amount sessions: 274 005
Countries visiting: 135
Total page views: 915 943
Pages/Session: 3,34

The IFF Events Mobile App
The IFF Events Mobile App has now been downloaded by 39 186 users.

Android: 20 886 downloads
Top countries:
1. CZE 4 461
2. SUI 2 392
3. FIN 1 872
4. SWE 1 700
5. GER 1 372

iOS: 18 300 downloads
Top countries:

1. SWE 4 420
2. SUI 4 070
3. FIN 1 510
4. CZE 1 120
5. NOR 862

Number during WFC 2016
Users: 10 410
Sessions: 286 613
Screens/session: 6.30

Top 10 countries/sessions:
1. LAT 56 472
2. SUI 46 251
3. GER 30 066
4. SWE 29 636
5. CZE 24 479
6. FIN 18 765
7. SVK 13 698
8. NOR 9 597
9. DEN 7 466
10. POL 5 752

A total of 3 349 persons took part in the ASICS guess the results competition.

WFC on Social Media

WFC Facebook www.facebook.com/worldfloorballchampionships
Total likes after WFC 2015: 9 929
Total likes after WFC 2016: 12 546
= + 2 617 likes since WFC 2015

IFF Facebook www.facebook.com/IFF.Floorball
Total likes after WFC 2015: 32 916
Total likes after WFC 2016: 37 923
= + 5 007 likes since WFC 2015

IFF WFC Twitter https://twitter.com/iffwfc
Total followers after WFC 2015: 706
Total followers after WFC 2016: 1 406
= + 700 followers since WFC 2015

IFF Twitter https://twitter.com/IFF_Floorball
Total followers after WFC 2015: 10 012
Total followers after WFC 2016: 12 003
= + 1 991 followers since WFC 2015

IFF WFC Instagram https://www.instagram.com/iffwfc
Total followers after WFC 2015: 4 686
Total followers after WFC 2016: 7 802
= + 3 116 followers after WFC 2015

IFF Instagram https://www.instagram.com/iff_floorball/
Total followers after WFC 2015: 21 401
Total followers after WFC 2016: 47 408
= + 26 004 followers after WFC 2015

IFF Flickr https://www.flickr.com/photos/iff_floorball/
Total amount of views during WFC 2016: 647 314
Most amount of views (December 5th): 90 007

Impressions (1-18.12.2016):
IFF + WFC Facebook: 6 065 030
IFF + WFC Twitter: 810 898

Engagement (1-18.12.2016):
IFF + WFC Facebook: 32 786
IFF + WFC Twitter: 47 662
IFF + WFC Instagram: 241 865